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Does message content matter in negative publicity? A study with young athletes emulating pros

Özdinç, Yalim; Özdinç, Özlem - In: Young Consumers 16 (2015) 3, pp. 332-347

Purpose – This study aims to examine changes in the strength of attachment to role models (strong, weak) and in the levels of commitment to the brands endorsed by role models (high, moderate, low) by exposing young athletes emulating sport stars to celebrity-engendered negative messages...

Persistent link: https://www.econbiz.de/10015044631

Racial differences in the influence of female adolescents' body size on dating and sex

Ali, Mir M.; Rizzo, John A.; Amialchuk, Aliaksandr; … - In: Economics and human biology 12 (2014), pp. 140-152

Persistent link: https://www.econbiz.de/10010386732

Between- and within-person level motivational precursors associated with career exploration

Lee, Bora; Porfeli, Erik J.; Hirschi, Andreas - In: Journal of vocational behavior 92 (2016), pp. 125-134

Persistent link: https://www.econbiz.de/10011482284

Moral panic, reflexive embodiment and teen obesity in the USA : a case study of the impact of "weight bias"

Kline, Stephen - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 407-419

Persistent link: https://www.econbiz.de/10011522152

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Adolescents gradually improve at detecting trustworthiness from the facial features of unknown adults

De Neys, Wim; Hopfensitz, Astrid; Bonnefon, Jean-Francois - In: Journal of economic psychology : research in economic … 47 (2015), pp. 17-22

Persistent link: https://www.econbiz.de/10011439302

Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Ponnam, Abhilash - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 264-280

Persistent link: https://www.econbiz.de/10011443540

Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research

Cody, Kevina - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10011443542

Does message content matter in negative publicity? : a study with young athletes emulating pros

Özdinç, Yalim; Özdinç, Özlem - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 332-347

Persistent link: https://www.econbiz.de/10011443566

Peer interaction and its influence on family purchase dicision : a study among Indian teenagers

Singh, Rashmi; Nayak, J. K. - In: Vision : the journal of business perspective 18 (2014) 2, pp. 81-90

Persistent link: https://www.econbiz.de/10011334762