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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju; Taylor, Charles Robert; Sung, Heewon; Lee, … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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A critical review of the literature on nutritional labeling
Hieke, Sophie; Taylor, Charles Robert - In: Journal of consumer affairs : official publication of … 46 (2012) 1, pp. 120-156
Persistent link: https://www.econbiz.de/10009535140
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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Economic assessment of producing corn and cellulosic ethanol mandate on agricultural producers and consumers in the United States
Adusumilli, Naveen C.; Lacewell, Ronald D.; Taylor, … - In: Economics research international (2016), pp. 1-9
Persistent link: https://www.econbiz.de/10011960690
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What is a luxury brand? : a new definition and review of the literature
Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
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The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.; Taylor, Charles Robert - In: Journal of strategic marketing 32 (2024) 3, pp. 317-332
Persistent link: https://www.econbiz.de/10014553255