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Sustainability in social brand communities : influences on customer equity

Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258

Persistent link: https://www.econbiz.de/10011407172

Special issue on new insights on digital and social media advertising

Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851

Persistent link: https://www.econbiz.de/10012623901

The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value

Kim, Juran - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 319-333

Persistent link: https://www.econbiz.de/10012257951

How funny was that? : uncovering humor mechanisms

Spielmann, Nathalie - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1892-1910

Persistent link: https://www.econbiz.de/10010429751

Anything but typical : how consumers evaluate origin products based on their cues

Spielmann, Nathalie - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10011300160

Green is the new white : how virtue motivates green product purchase

Spielmann, Nathalie - In: Journal of business ethics : JBE 173 (2021) 4, pp. 759-776

It is important to understand the drivers of green consumption, because of growing concern for the health of the planet. In this paper, the assumption that a virtue-green product relationship exists is tested. The objective is to understand how product morality (versus that of the person using...

Persistent link: https://www.econbiz.de/10012655378

Typology of online brand communities : an examination of South Korean automobile online brand communities

Park, Jae Hee; McMillan, Sally J. - In: Journal of promotion management : JPM 21 (2015) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10011305331

Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)

Park, Jae Hee; McMillan, Sally J. - In: Journal of promotion management : JPM 23 (2017) 5, pp. 633-653

Persistent link: https://www.econbiz.de/10011799550

Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity

McMillan, Sally J.; Hwang, Jang-Sun - In: Advertising, promotion, and new media, (pp. 125-147). 2015

Persistent link: https://www.econbiz.de/10011708663

Influences of persona self on luxury brand attachment in the Metaverse context

Kim, Juran; Bae, Joonheui - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2068-2081

Persistent link: https://www.econbiz.de/10015210731