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Interpreting luxury and fashion across Anthropocene pandemics
Cristini, Hélène
;
Woodside, Arch G.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10013555417
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Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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Bayesian nonparametric customer base analysis with model-based visualizations
Dew, Ryan
;
Ansari, Asim
- In:
Marketing science
37
(
2018
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10011864752
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How do adopters transition between new and incumbent channels?
Overby, Eric
;
Ransbotham, Sam
- In:
Management information systems : mis quarterly
43
(
2019
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10012000154
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The effect of interest rates on consumption in an income fluctuation problem
Lehrer, Ehud
;
Light, Bar
- In:
Journal of economic dynamics & control
94
(
2018
),
pp. 63-71
Persistent link: https://www.econbiz.de/10012004221
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8
Do display ads influence search? Attribution and
dynamics
in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
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A new dynamic model of the consumer problem
Nicola, Pier Carlo
- In:
Economia politica : journal of analytical and …
34
(
2017
)
2
,
pp. 329-336
Persistent link: https://www.econbiz.de/10011809663
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10
Demand cycles and heterogeneous conformity preferences
Baumann, Leonie
-
2019
Persistent link: https://www.econbiz.de/10012698705
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