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Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455074
Purpose – Although participation in golf has increased in several countries and is associated with an evolving golf industry, research on golf and golf players is rather limited. Therefore, the purpose of this paper is to analyse the sport-related expenditure of golfers and diferences of heavy...
Persistent link: https://www.econbiz.de/10015006972
/implications – Perceptual and usage variables are useful in market segmentation. The results also suggest the possible existence of sub …
Persistent link: https://www.econbiz.de/10014760033
customers' behavior and the segmentation analysis of the prepayment risk. Findings – The results from a logit model indicate …
Persistent link: https://www.econbiz.de/10014777753
Purpose – The purpose of this paper is to examine whether switching barriers in the retail banking industry affect different age groups differently. Design/methodology/approach – Questionnaires were administered to 188 bank customers of different age groups, measuring their perception of...
Persistent link: https://www.econbiz.de/10014905350
Purpose – The loyalty literature has investigated the association between customer satisfaction and customer loyalty and revealed mixed results. Some studies have indicated that the relationship is linear, whereas others have found it to be non‐linear. This study examines the nature of this...
Persistent link: https://www.econbiz.de/10014905379
across age, income and gender. Differences in segmentation are related to geography – which is likely a factor of … growing body of literature in consumer segmentation and in contrast to a considerable amount of traditional literature on …
Persistent link: https://www.econbiz.de/10014828414
Purpose – The purpose of this study is to identify the profiles of current senior travelers using accurate segmentation … known tourism French senior market segmentation. It also reveals an interesting (discriminant) segmentation variable for the …
Persistent link: https://www.econbiz.de/10014848964
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds...
Persistent link: https://www.econbiz.de/10014849510
Purpose – The purpose of this paper is to examine whether young consumers, growing up during a time of cultural hybridization and at a time when the unisex hair salon has proliferated, will exhibit segments in their patronage likelihood toward a unisex hair salon staffed by young, white women....
Persistent link: https://www.econbiz.de/10015044301