This Article considers the spillover effects of trademarks - in particular, brand spillovers, which occur when consumer interest in a trademark increases the profits of third parties who do not own the trademark. Using techniques such as loss leaders and shelf space adjacency, retailers...

A key precept of brand extension theory is that brand extension, as opposed to new brand, reduces the risk of new product trial in experience goods categories. In this paper we argue that this property has specific testable implications for the dynamics of sales. In particular, in the movie...

The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a...

Trademarks are indeed about information, but trademark doctrine misunderstands trademarks’ information function. Trademark doctrine takes a broadcast view in a networked world. Rather than a world where a single source transmits messages to a passive public, we live in a world where many...

Much has been written about the problems of the supply of pharmaceutical counterfeits. Common topics include inadequate laws, lack of enforcement, and the absence of criminal penalties for counterfeiters. Less has been written in the legal literature, however, about the demand side of...

Monopolistic pricing by pharmaceutical patentees and a lack of price controls over lifesaving drugs is one of the major reasons that health care is expensive in the United States. With a goal of improving consumer access to lifesaving drugs, this Dissertation characterizes lifesaving drugs as...

This paper analyzes how changing the expected length of intellectual property (IP) protection affects economic growth and the welfare of rich and poor consumers. The analysis is based on a product-variety model with non-homothetic preferences and endogenous markups in which, in accordance with...

Marks are traditionally said to serve three functions that are separate from the goals of other forms of IP: source identification, advertising, and guarantee of quality. The story, however, that patents and copyrights incentivize creation and that trademarks do not fulfill that purpose does not...

Google distributes proprietary applications for its open-source Android mobile operating system (OS) free of charge. Some of those applications (apps) are offered together as a suite of apps known as Google Mobile Services (GMS). Manufacturers of mobile devices can agree, pursuant to Google's...

By using a simple model of patent settlement, in this paper we show that even if side payments (negative fixed fees) are banned, a licensing agreement to settle a patent dispute may harm consumers in comparison with the expected outcome of the lawsuit. This may occur when the challenger's...