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The dimensions of hotel customer ratings that boost RevPAR
Nieto-Garcia, Marta; Resce, Giuliano; Ishizaka, Alessio; … - In: International journal of hospitality management 77 (2019), pp. 583-592
Persistent link: https://www.econbiz.de/10011988960
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Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni; Dermody, Janine; Occhiocupo, Nicoletta - In: Advances in National Brand and Private Label Marketing …, (pp. 10-17). 2022
Persistent link: https://www.econbiz.de/10013281171
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024
1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...
Persistent link: https://www.econbiz.de/10015056760