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Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel; Fam, … - In: Economic research 35 (2022) 1,3, pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
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"Eat less meat" : beneficial for you and for the environment : integrating theory and practice to shape communications encouraging a decrease in meat consumption
Cismaru, Magdalena; Edu, Tudor - In: International review on public and non-profit marketing 21 (2024) 4, pp. 915-940
Persistent link: https://www.econbiz.de/10015187137
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Mobile social commerce content, consumer emotions and behaviour
Liu, Yang; Li, Qi; Edu, Tudor; Fam, Kim-Shyan; Zaharia, … - In: International journal of consumer studies 47 (2023) 4, pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965