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Guarantee or inoculate? : ex ante messages against service failures

Ma, Ke; Sun, Weizheng - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3081-3098

Persistent link: https://www.econbiz.de/10015210864

Ineffective brand extensions and the Sisyphus Effect

Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171

Persistent link: https://www.econbiz.de/10011308500

The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture

Chen, Tong; Ma, Ke; Zheng, Chundong; Wang, Han - In: The journal of brand management : an international journal 22 (2015) 8, pp. 695-713

Persistent link: https://www.econbiz.de/10011399863

Influence of thinking style and attribution on consumer response to online stockouts

Ma, Ke; Chen, Tong; Zheng, Chundong - In: Journal of retailing and consumer services 43 (2018), pp. 218-225

Persistent link: https://www.econbiz.de/10011883205

Does freight insurance really work? : effect of freight insurance on consumers' attitude in online shopping

Chen, Tong; Ma, Ke; Zheng, Chundong - In: International journal of internet marketing and … 12 (2018) 3, pp. 209-232

Persistent link: https://www.econbiz.de/10011918359

How to make consumers tolerate robotic service failures

Zheng, Chundong; Liu, Shuqin; Zhao, Lingyu; Ma, Ke; … - 2025

Persistent link: https://www.econbiz.de/10015358900

The effect of inoculation messages on service recovery

Ma, Ke; Qian, Si - In: Marketing intelligence & planning 40 (2022) 6, pp. 710-723

Persistent link: https://www.econbiz.de/10013393518

Effects of human-robot interaction type on customer tolerance of humanoid robot service failure

Ma, Ke; Duan, Xiaojie; Fu, Xiaoye; Liu, Wengang; Zheng, … - In: Journal of hospitality marketing & management 34 (2025) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10015189079

Effect of product recommendation type and focal goal importance on consumer purchase intention

Chen, Libin; Wang, Shuo; Ma, Ke; Wu, Yuxin - In: South African journal of business management 55 (2024) 1, pp. 1-17

Purpose: The product recommendation type is attracting attention from both the retail and academic communities. However, there is no consensus on the effectiveness of set recommendation versus separate recommendation. This research investigates the interaction effect of product recommendation...

Persistent link: https://www.econbiz.de/10015197857