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Beliefs about the benefits of breastfeeding : formation and effects on breastfeeding intention and persistence
Topolyan, Iryna; Xu, Xu - In: Journal of interdisciplinary economics 31 (2019) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10011999405
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Examining how emotions affect online audience retention : empirical evidence from livestreaming electronic commerce platforms
Xu, Xu; Luo, Chuan; Luo, Xin; Wang, Zeen - In: Information & management : the international journal of … 61 (2024) 7, pp. 1-16
Persistent link: https://www.econbiz.de/10015083425
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The power of body language : understanding anchor's body language and the success of live-streaming e-commerce
Yang, Hangsheng; Xu, Xu; Wang, Bin - In: Nankai business review international 16 (2025) 2, pp. 332-358
Persistent link: https://www.econbiz.de/10015415084
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Social media influencers as endorsers to promote travel destinations : an application of self-congruence theory to the Chinese Generation Y
Xu, Xu; Pratt, Stephen - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 958-972
Persistent link: https://www.econbiz.de/10011941794