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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
31
China
27
E-commerce
13
Electronic Commerce
12
Online retailing
11
Online-Handel
11
Theorie
10
Theory
10
Viral marketing
9
Virales Marketing
9
Advertising effects
7
Werbewirkung
7
Brand management
6
Data Mining
6
Data mining
6
Internet marketing
6
Markenführung
6
Online-Marketing
6
Social Web
6
Social web
6
Beziehungsmarketing
5
Cognition
5
Multinationales Unternehmen
5
Personalisierung
5
Personalization
5
Relationship marketing
5
Transnational corporation
5
Bergbau
4
Brand
4
Crisis management
4
Emerging economies
4
International marketing
4
Kognition
4
Krisenmanagement
4
Markenartikel
4
Mining
4
Schwellenländer
4
Brand image
3
Cultural identity
3
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Undetermined
23
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Article
34
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Article in journal
31
Aufsatz in Zeitschrift
31
research-article
2
review-article
1
Language
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English
34
Author
All
Cui, Geng
16
Wang, Haizhong
12
Peng, Ling
7
Li, Chunyu
6
Liu, Hongyan
6
Yang, Xiaoyan
4
Chan, Tsang-sing
3
Chen, Zengxiang
2
Chung, Yuho
2
Joy, Annamma
2
Liu, Wumei
2
Zhuang, Mengzhou
2
Akram, Umair
1
Balasubramanian, Kandappan
1
Bao, Wenjing
1
Batra, Rajeev
1
Bilal, Muhammad
1
Cai, Yuanjue
1
Chan, Tsang‐Sing
1
Chao, Paul
1
Chen, Yanxia
1
Chen, Yaqi
1
Dias Soeiro, Joaquim
1
Du, Xiaoyang
1
Filieri, Raffaele
1
Guo, Xunhua
1
He, Jiangning
1
He, Jun
1
Hill, Sally Rao
1
Jiang, Hongyan
1
Lai, Lei
1
Li, Binglian
1
Li, Xiuping
1
Liang, Jianping
1
Liang, Shuyu
1
Liang, Xinjian
1
Liu, Di
1
Liu, Qiming
1
Liu, Shen
1
Lui, Hon-kwong
1
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Published in...
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Journal of business research : JBR
6
Psychology & marketing
3
The journal of consumer marketing
3
INFORMS journal on computing : JOC
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of Consumer Marketing
2
Journal of global marketing
2
Tourism management : research, policies, practice
2
Asia Pacific business review
1
Electronic commerce research and applications
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of quality and service sciences
1
Journal of Product & Brand Management
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
31
Other ZBW resources
3
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1
Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC
Cui, Geng
;
Liu, Hongyan
;
Yang, Xiaoyan
;
Wang, Haizhong
- In:
Asia Pacific business review
19
(
2013
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10009717926
Saved in:
2
Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng
;
Yang, Xiaoyan
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
Saved in:
3
Discovery of online shopping patterns across websites
Yang, Yinghui
;
Liu, Hongyan
;
Cai, Yuanjue
- In:
INFORMS journal on computing : JOC
25
(
2013
)
1
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009728348
Saved in:
4
Combining user preferences and user opionions for accurate recommendation
Liu, Hongyan
;
He, Jun
;
Wang, Tingting
;
Song, Wenting
; …
- In:
Electronic commerce research and applications
12
(
2013
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10010504896
Saved in:
5
SocoTraveler : travel-package recommendations leveraging social influence of different relationship types
He, Jiangning
;
Liu, Hongyan
;
Xiong, Hui
;
Guo, Xunhua
- In:
Information & management : the internat. journal of …
53
(
2016
)
8
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011647444
Saved in:
6
Tagging items automatically based on both content information and browsing behaviors
Liu, Shen
;
Liu, Hongyan
- In:
INFORMS journal on computing : JOC
33
(
2021
)
3
,
pp. 882-897
Persistent link: https://www.econbiz.de/10012628770
Saved in:
7
Consuming for the authentic-self : how exposure to death-related information facilitates voluntary simplicity?
Liu, Hongyan
;
Chen, Yanxia
;
Liu, Wumei
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 364-378
Persistent link: https://www.econbiz.de/10014467499
Saved in:
8
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
9
The effects of service quality on customer satisfaction and recommendation intention : domestic versus international customer
Yang, Xiaoyan
;
Balasubramanian, Kandappan
;
Dias Soeiro, …
- In:
International journal of hospitality management
131
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015434774
Saved in:
10
The comparative impact of critics and consumers : applying the generalisability theory to online movie ratings
Peng, Ling
;
Cui, Geng
;
Li, Chunyu
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 413-436
Persistent link: https://www.econbiz.de/10009762377
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