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Increasingly and across several disciplines, risk is viewed as an emotional and affective response to hazards, rather than as simply a function of likelihood and consequence. We study people's perception of risk due to online hazards as affect-laden judgments using the psychometric paradigm....
Persistent link: https://www.econbiz.de/10014175998
With the growth of ecommerce and social networking, consumers can access detailed product information and user online reviews about a product of interest as cues to judgments. While cognitively processing such rich information, people experience meta-cognitive feelings of subjective ease or...
Persistent link: https://www.econbiz.de/10013050109