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~subject:"Consumer behaviour"
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Consumer behaviour
Kommunikation
13,577
Communication
13,131
Internal communication
2,729
Interne Kommunikation
2,728
communication
2,160
Theorie
1,976
Theory
1,934
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1,640
Public relations
1,597
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1,336
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1,037
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965
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891
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891
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741
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709
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704
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680
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636
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630
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590
Marketingmanagement
590
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570
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Arbeitsgruppe
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458
Marketing
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Vertrauen
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English
707
German
45
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Dräger, Lena
7
Lamla, Michael
7
Berger, Jonah
6
Esch, Franz-Rudolf
6
Packard, Grant
5
Pfajfar, Damjan
5
Carlander, Anders
4
Dellaert, Benedict G. C.
4
Gamble, Amelie
4
Gärling, Tommy
4
Harmsen- van Hout, Marjolein J. W.
4
Herings, Peter Jean-Jacques
4
Holmen, Martin
4
Baghi, Ilaria
3
Feng, Wenting
3
Ittersum, Koert van
3
Mattila, Anna S.
3
Mayzlin, Dina
3
Pennings, Joost M. E.
3
Rucker, Derek D.
3
Sheehan, Daniel
3
Valck, Kristine de
3
Van Vaerenbergh, Yves
3
Wang, Tao
3
Wansink, Brian
3
Wiener, Hillary J. D.
3
Antonides, Gerrit
2
Asugman, Gulden
2
Bacile, Todd J.
2
Bartosik-Purgat, Małgorzata
2
Belei, Nina
2
Berezan, Orie
2
Bilharz, Michael
2
Brandt, David Randall
2
Bruns, Andrea
2
Burch, Lauren M.
2
Buser, Thomas
2
Cantoni, Lorenzo
2
Capriello, Antonella
2
Carey, Lindsey Drylie
2
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IGI Global
2
Verlag Dr. Kovač
2
Berliner Wissenschafts-Verlag
1
Deutschland / Umweltbundesamt
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
Institut für Sozial-Ökologische Forschung
1
Universität Mannheim
1
VVB LAUFERSWEILER Verlag
1
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Journal of business research : JBR
28
Journal of retailing and consumer services
16
Journal of marketing communications
12
Psychology & marketing
11
Journal of advertising research
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of service management
8
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science
7
European journal of marketing
6
European journal of marketing : EJM
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing research
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of consumer marketing
5
Games and economic behavior
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International review on public and non-profit marketing
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of travel and tourism marketing
4
Marketing : ZFP ; journal of research and management
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
SpringerLink / Bücher
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Discussion paper / Tinbergen Institute
3
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ECONIS (ZBW)
741
Other ZBW resources
12
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1
Performing market categories through visual inscriptions : the case of ethical fashion
Blanchet, Vivien
- In:
Organization : the critical journal of organization, …
25
(
2018
)
3
,
pp. 374-400
Persistent link: https://www.econbiz.de/10011888282
Saved in:
2
Understanding premium private labels : a consumer
categorisation
approach
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 22-30
Persistent link: https://www.econbiz.de/10011442343
Saved in:
3
Effects of illumination on store perception and shopping intention : shedding light on conflicting theories
Zielke, Stephan
;
Schielke, Thomas
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 163-176
Persistent link: https://www.econbiz.de/10011566855
Saved in:
4
The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269036
Saved in:
5
Why should I pay more? : testing the impact of contextual cues on perception of price unfairness for the price-disadvantaged segment in dual pricing
Khandeparkar, Kapil
;
Maheshwari, Bhavana
;
Motiani, Manoj
- In:
Tourism management : research, policies, practice
78
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012165773
Saved in:
6
Modeling hotel room pricing : a multi-country analysis
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
International journal of hospitality management
79
(
2019
),
pp. 89-99
Persistent link: https://www.econbiz.de/10012012976
Saved in:
7
Categorical consideration and perception complementarity
Honda, Edward
- In:
Economic theory
71
(
2021
)
2
,
pp. 693-716
Persistent link: https://www.econbiz.de/10012433504
Saved in:
8
The effect of categories on relative encoding biases in memory-based judgments
Sharif, Marissa A.
;
Oppenheimer, Daniel M.
- In:
Organizational behavior and human decision processes : …
162
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012495448
Saved in:
9
Optimal liability when consumers mispredict product usage
Baniak, Andrzej
;
Grajzl, Peter
-
2016
equilibrium levels of safety and
activity
from the product's usage under no liability, strict liability, and negligence rule. We …
Persistent link: https://www.econbiz.de/10011475973
Saved in:
10
The ups and downs of visual orientation : the effects of diagonal orientation on product judgment
Schlosser, Ann E.
;
Rikhi, Ruchi R.
;
Dagogo-Jack, Sokiente W.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 496-509
Persistent link: https://www.econbiz.de/10011597870
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