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Consumer behaviour
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Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I.
;
Helm, Clive
;
Munk, Jonas
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1056-1078
Persistent link: https://www.econbiz.de/10010194410
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The role of emotions in the choice to adopt, or resist, innovations by Irish dairy farmers
Rieple, Alison
;
Snijders, Sylvia
- In:
Journal of business research : JBR
85
(
2018
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011815343
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