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Creating consumer‐based brand equity for young Iranian consumers via country of origin sub‐components effects

Moradi, Hadi; Zarei, Azim - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 3, pp. 394-413

Purpose – The main purpose of this study is to decompose the concept of country of origin (COO) and to investigate the influence of country of brand (COB) and country of manufacture (COM) on brand equity formation. Moreover, the secondary aim of this research is to examine the moderating role...

Persistent link: https://www.econbiz.de/10014674779

Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Nejati, Mehran; Parakhodi Moghaddam, Parnia - In: Young Consumers 13 (2012) 4, pp. 337-344

young consumers in a developing country, namely Iran, which has been rarely investigated before. …

Persistent link: https://www.econbiz.de/10015044315

Iranian generation Y female market segmentation

Heidarzadeh Hanzaee, Kambiz; Aghasibeig, Sara - In: Journal of Islamic Marketing 1 (2010) 2, pp. 165-176

Purpose – The purpose of the paper is to examine Iranian generation Y female decision making using Sproles and Kendall's consumer styles inventory as a basis for market segmentation. Design/methodology/approach – Considering the high population of young Iranians, this research has focused on...

Persistent link: https://www.econbiz.de/10014878286

The impact of culture on luxury consumption behaviour among Iranian consumers

Teimourpour, Bahar; Heidarzadeh Hanzaee, Kambiz - In: Journal of Islamic Marketing 2 (2011) 3, pp. 309-328

Iran as an Islamic country. Findings – Findings support the notion that there are cultural differences between consumers in …

Persistent link: https://www.econbiz.de/10014878317

The effect of word of mouth on inbound tourists' decision for traveling to Islamic destinations (the case of Isfahan as a tourist destination in Iran)

Reza Jalilvand, Mohamad; Samiei, Neda - In: Journal of Islamic Marketing 3 (2012) 1, pp. 12-21

Purpose – Word of mouth (WOM) is becoming recognized as an important form of promotion and an important source of information influencing consumer's attitudes and purchase behavior. WOM is especially important in the tourism industry, whose intangible products are difficult to evaluate prior...

Persistent link: https://www.econbiz.de/10014878318

Antecedents of word of mouth behaviour among female grocery shoppers in Iran

Harris, Patricia; Khatami, Nasim Alsadat - In: Journal of Islamic Marketing 8 (2017) 1, pp. 2-15

grocery retailers and to other parts of Iran. Practical implications The findings provide useful insight for practitioners in …

Persistent link: https://www.econbiz.de/10014878459

Key cultural values underlying consumers’ buying behaviour: a study in an Iranian context

Karami, Masoud; Olfati, Omid; Dubinsky, Alan J. - In: Journal of Islamic Marketing 8 (2017) 2, pp. 289-308

and consumption in Iran. Therefore, future work should explore how cultural values influence their buying behaviour in … Iran as one of major Islamic countries. Practical implications From a practical marketing perspective, firms interested in …

Persistent link: https://www.econbiz.de/10014878719

The effect of electronic word of mouth on brand image and purchase intention : An empirical study in the automobile industry in Iran

Reza Jalilvand, Mohammad; Samiei, Neda - In: Marketing Intelligence & Planning 30 (2012) 4, pp. 460-476

evaluated for reliability, convergent validity, and discriminant validity using data collected in a survey of Iran Khodro …'s prospective customers in Iran. A structural equation modeling procedure is applied to the examination of the influences of e … had experience within online communities of customers and referred to Iran Khodro's agencies during the period of research …

Persistent link: https://www.econbiz.de/10014946310

Development and testing of a psychometric scale to measure country-of-origin image

Desborde, Rene D. - 1990

Persistent link: https://www.econbiz.de/10000847912

Differentiation by improving quality of services at the last touch point : The case of Tehran pharmacies

Dadfar, Hossein; Brege, Staffan - In: International Journal of Quality and Service Sciences 4 (2012) 4, pp. 345-363

the service quality of pharmacies in a developing country (Iran) and adds depth to the understanding of the reasons behind …

Persistent link: https://www.econbiz.de/10014802502