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Legacy matters : encouraging willingness to pay a premium for environmentally friendly off-premises food packaging

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Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention

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Cognitive as opposed to affective country image : the moderating effect of cognition-affect intra-valence nature

Ma, Lin; Bian, Xuemei; Song, Zening - In: The journal of product & brand management 33 (2024) 8, pp. 968-985

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The asymmetric dominance of cognitive versus affective country image in driving purchase : conditioning roles of cognition-affect intra-valence nature and product type

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Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature

Ma, Lin; Bian, Xuemei; Song, Zening - In: Journal of Product & Brand Management 33 (2024) 8, pp. 968-985

Purpose Taking the lens of a cue diagnosticity framework and affective primacy theory, this study aims to examine the relative effects of cognitive and affective country image on consumer cognitive judgement, affective evaluation and behavioural tendency in one integrated model. It also explores...

Persistent link: https://www.econbiz.de/10015352154