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The role of complementarity an...
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Consumer behaviour
Konsumentenverhalten
9
Advertising
2
Advertising effects
2
Arousal safety humor
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Bundling strategy
2
Categorisation
2
Contraceptives’ adoption
2
Emotion
2
Enhancement effect
2
Incongruity resolution humor
2
Leistungsbündel
2
Markenartikel
2
Markenführung
2
Markenimage
2
Media context
2
Media exposure
2
Product quality
2
Produktqualität
2
Program-induced mood
2
Relationship marketing
2
Werbewirkung
2
Alcohol consumption
1
Alcohol policy
1
Alcohol priming
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Alkoholkonsum
1
Alkoholpolitik
1
Anchoring and adjustment
1
Anti-smoking
1
Armut
1
Attitude
1
Brand evangelism
1
Bricolage
1
Bundling
1
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7
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1
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8
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1
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8
Aufsatz in Zeitschrift
8
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
9
Author
All
Khandeparkar, Kapil
9
Motiani, Manoj
5
Abhishek
1
Chaurasia, Sushil S.
1
Chowdhury, Joy
1
Maheshwari, Bhavana
1
Roy, Pinaki
1
Sharma, Amalesh
1
Sharma, Purvendu
1
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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1
The role of complementarity and partner brand price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
-
2014
Persistent link: https://www.econbiz.de/10010242060
Saved in:
2
The role of complentarity and partner price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 992-1000
Persistent link: https://www.econbiz.de/10010437696
Saved in:
3
Exploring the nexus between influencers and brand evangelism
Sharma, Purvendu
;
Khandeparkar, Kapil
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 478-497
Persistent link: https://www.econbiz.de/10015211074
Saved in:
4
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
5
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
6
The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269036
Saved in:
7
Why should I pay more? : testing the impact of contextual cues on perception of price unfairness for the price-disadvantaged segment in dual pricing
Khandeparkar, Kapil
;
Maheshwari, Bhavana
;
Motiani, Manoj
- In:
Tourism management : research, policies, practice
78
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012165773
Saved in:
8
Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs
Khandeparkar, Kapil
;
Motiani, Manoj
;
Sharma, Amalesh
- In:
Journal of business research : JBR
128
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012494472
Saved in:
9
A powerful tip : power's impact on tipping behavior
Khandeparkar, Kapil
;
Motiani, Manoj
;
Chaurasia, Sushil S.
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014531580
Saved in:
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