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Community identification increases consumer‐to‐consumer helping, but not always
Johnson, Zachary; Massiah, Carolyn; Allan, Jeffrey - In: Journal of Consumer Marketing 30 (2013) 2, pp. 121-129
investigate relationships between social identification and helping behavior intentions within a consumption community and its … subgroups. Design/methodology/approach – Surveys were given to consumers identified as members of a consumption community during … with the overall community was positively related to helping behavior intentions toward the overall community, but not …
Persistent link: https://www.econbiz.de/10014849014
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Rediscovering community : toward better quality of life
1994
Persistent link: https://www.econbiz.de/10000896936
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The ritual dimension of consumer behavior
Rook, Dennis W. - In: Journal of consumer research : JCR ; an … 12 (1985) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10001019294
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Kommerzielle virtuelle communities : eine Analyse unterschiedlicher Konzepte aus Konsumentensicht
Verstraete, Claudia; Eissrich, Daniel - 2001
Persistent link: https://www.econbiz.de/10001576788
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Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton - In: Alles Marketing oder was? : Wie Marketing zentrale …, (pp. 8-28). 2000
Persistent link: https://www.econbiz.de/10001616487
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Brand communities : Begriff, Grundmodell und Implikationen
Algesheimer, René - 2004 - 1. Aufl
Persistent link: https://www.econbiz.de/10002031150
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Mundpropaganda im Internet : Bezugsrahmen und empirische Fundierung des Einsatzes von Virtual Communities im Marketing
Meyer, Jörg - 2004
Persistent link: https://www.econbiz.de/10002034983
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Brand Communities : Begriff, Grundmodell und Implikationen
Algesheimer, René - 2004
Persistent link: https://www.econbiz.de/10002006763
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Consumers and community
Polonsky, Michael (contributor) - In: Environmental management and decision making for business, (pp. 75-86). 2005
Persistent link: https://www.econbiz.de/10003049948
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Household consumption characteristics and energy-related carbon emissions estimation at the community scale : a study of Zengcheng, China
Zhang, Junying; Li, Feng; Sun, Mingxing; Sun, Shuxia; … - In: Cleaner and responsible consumption 2 (2021), pp. 1-14
urban households at the community scale in Zengcheng. Based on statistical analysis, we assessed the consumption differences …
Persistent link: https://www.econbiz.de/10013555673