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Consumer behaviour
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Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice
Yu, Yu
;
Umashankar, Nita
;
Rao, Vithala R.
- In:
Strategic management journal
37
(
2016
)
8
,
pp. 1808-1825
Persistent link: https://www.econbiz.de/10011563944
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The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
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Inspiration and consumer patience in intertemporal choice : a moderated mediation model of meaning in life and regulatory focus
Guo, Leilei
;
Liang, Jianping
;
Yu, Yu
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556452
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