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European journal of operational research : EJOR
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A dynamic advertising model with reference price effect
Zhang, Qiao
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
RAIRO / Operations research
49
(
2015
)
4
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pp. 669-688
Persistent link: https://www.econbiz.de/10011546692
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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.
;
Bari, Abdullahel
;
Ellis, T. Selwyn
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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