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Pictorial Branding : How Anthropomorphic and Naturalistic Logos Imbue Product Value Perceptions, Expected Experience and Willingness to Pay a Price Premium

Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila - 2022

Despite the pervasive use of pictorial brand logos, little is known about their effects on product value perceptions, expected product experience and willingness to pay premium. This study addressed the above-mentioned gap by building upon dual coding, anthropomorphism and biophilia theories to...

Persistent link: https://www.econbiz.de/10014084743

Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity

Tong, Zelin; Feng, Jingdan; Liu, Fang - In: The journal of product & brand management 32 (2023) 1, pp. 157-170

Persistent link: https://www.econbiz.de/10013552948

A closer look at geographical indicators : how food labels influence product values, authenticity and willingness to pay premium prices

Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 837-861

Persistent link: https://www.econbiz.de/10015210483

Personal values and travel motivations : the moderating effects of visit experience, gender and age

Maghrifani, Dila; Sneddon, Joanne; Liu, Fang - In: Journal of hospitality and tourism insights 7 (2024) 5, pp. 3091-3109

Persistent link: https://www.econbiz.de/10015163457

Self-congruity, brand attitude, and brand loyalty : a study on luxury brands

Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 922-937

Persistent link: https://www.econbiz.de/10009572876

Be rational or be emotional : advertising appeals, service types and consumer responses

Zhang, Hongxia; Sun, Jin; Liu, Fang; Knight, John G. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2105-2126

Persistent link: https://www.econbiz.de/10010461802

Boycotting foreign products : a study of Indonesian Muslim consumers

Sari, Dessy Kurnia; Mizerski, Dick; Liu, Fang - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 16-34

Persistent link: https://www.econbiz.de/10011659457

Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising

Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058

Persistent link: https://www.econbiz.de/10012179089

Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth

Yu, Mingzhou; Liu, Fang; Lee, Julie Anne - In: The journal of brand management : an international journal 26 (2019) 2, pp. 141-156

Persistent link: https://www.econbiz.de/10012060054

Anthropomorphised or not? : natural-organic logo's impact on product value perceptions and consumers' willingness to pay

Ho, Kenneth Fu Xian; Tarabashkina, Liudmila; Liu, Fang - In: Journal of consumer marketing 41 (2024) 4, pp. 424-438

Persistent link: https://www.econbiz.de/10015078711