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The impact of a mega event on visitors' attitude toward hosting destination : using trust transfer theory

Lee, Yong-ki; Kim, Young; Lee, Choong-Ki; Kim, Soon-ho - In: Journal of travel and tourism marketing 31 (2014) 3/4, pp. 507-521

Persistent link: https://www.econbiz.de/10010395941

Collaborative strategy in sports industry : team co-branding

Lee, Donghun; Cottingham, Michael; Pearson, Demetrius; … - In: The service industries journal 36 (2016) 11/12, pp. 595-613

Persistent link: https://www.econbiz.de/10011657409

Promoting customers' involvement with service brands : evidence from coffee shop customers

Kim, Soon-Ho; Lee, Seonjeong - In: The journal of services marketing 31 (2017) 7, pp. 733-744

Persistent link: https://www.econbiz.de/10011801521

The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses

Kim, Soon-Ho; Kim, Min-Seong; Lee, Seonjeong - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 472-490

Persistent link: https://www.econbiz.de/10012176672

The effects of brand hearsay on brand trust and brand attitudes

Kim, Eun-Jung; Kim, Soon-Ho; Lee, Yong-Ki - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 765-784

Persistent link: https://www.econbiz.de/10012176688

Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market

Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446

Persistent link: https://www.econbiz.de/10012483371

The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers

Kim, Soon-Ho; Kim, Min-Seong; Lee, Dong Hun - In: Advances in hospitality and leisure, (pp. 3-33). 2016

Coffee shops are becoming more aware that brand loyalty can be an effective strategy for securing a competitive edge in business. To supplement current understanding of the importance of coffee shop branding, this study investigates the role of personality traits and congruity in the formation...

Persistent link: https://www.econbiz.de/10015364973