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Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G.; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
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Escaping the tyranny of choice : when fewer attributes make choice easier : marketing theory (2006)
Fasolo, Barbara (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003264078
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Escaping the tyranny of choice: when fewer attributes make choice easier
Fasolo, Barbara; McClelland, Gary H.; Todd, Peter M. - In: Marketing theory 7 (2007) 1, pp. 13-26
Persistent link: https://www.econbiz.de/10003433148