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Consumer behaviour
Consumer behavior
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Online marketing
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Online-Handel
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Shopping behavior
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Structural equation modeling
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value perception
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Ozen, Hilal
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Asia Pacific journal of marketing and logistics
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Organizations and markets in emerging economies
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Shopping online without thinking : being emotional or rational?
Ozen, Hilal
;
Engizek, Nil
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010247519
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Utilitarian or hedonic? : a cross cultural study in online shopping
Ozen, Hilal
;
Kodaz, Nil
- In:
Organizations and markets in emerging economies
3
(
2012
)
2
,
pp. 80-90
Persistent link: https://www.econbiz.de/10009753436
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