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The power of close relationships and audiences : interpersonal closeness and payment observability as determinants of voluntary payments

Hofmann, Elisa - 2020

Individual decision-making in Pay-What-You-Want settings is prone to social influence. Es pecially payment observability and the social relationship with other buyers during the payment decision are two important components of social influence. In practical applications of Pay-What-You-Want both...

Persistent link: https://www.econbiz.de/10012291795

T.V. Channel Changing : Choice, Attention, and Reception in Political Communication Research

Arceneaux, Kevin; Johnson, Martin - 2009

Experimental political communication research focuses on understanding media effects given reception. Theoretically, persuasion is a function of the probability an individual receives a given communication and their probability of yielding to what is received. We investigate the implications of...

Persistent link: https://www.econbiz.de/10014212887

Search Costs and Diminishing Sensitivity

Karle, Heiko; Kerzenmacher, Florian; Schumacher, Heiner; … - 2022

Empirical search cost estimates tend to increase in the size of the transaction, even if search can be done conveniently online. To assess this pattern systematically, we conduct an online search experiment in which we manipulate the price scale while keeping the physical search effort for each...

Persistent link: https://www.econbiz.de/10014078200

Preventing Brand Name Blunders in Doing Business Across Cultures : Theory and Research

Pan, David W.; Pan, Alan; Mutlu, Berna; Rylander, Daivd - 2020

This paper contributes to international business literature by integrating firms’ product competition, consumers’ brand congruence, and contextual enculturation into one framework of analysis. The authors propose and empirically demonstrate how the effectiveness of international branding...

Persistent link: https://www.econbiz.de/10014100228

Parental Paternalism and Patience

Kiessling, Lukas; Chowdhury, Shyamal K.; … - 2021

on experiments with over 2,000 members of 610 families, we find that parents anticipate their children’s present bias and …

Persistent link: https://www.econbiz.de/10013250733

Parental Paternalism and Patience

Kiessling, Lukas; Chowdhury, Shyamal K.; … - 2021

on experiments with over 2,000 members of 610 families, we find that parents anticipate their children's present bias and …

Persistent link: https://www.econbiz.de/10013250780

Buyer Countervailing Power : A Survey of the Theory and Experimental Evidence

Ruffle, Bradley J. - 2006

The rise of mega-retailers and industry concentration levels has recently generated an interest among economists and antitrust policymakers in the effects of buyer countervailing power. There exists a considerable theoretical literature offering a range of sources of powerful buyers' ability to...

Persistent link: https://www.econbiz.de/10014059029

Impact of Subliminal Messages on Consumer Behavior : A Fresh Look into the Future

Sur, Ratul - 2016

Since time immemorial, subliminal advertisement has continued to haunt the society and especially after James Vicary's experiment at New Jersey, it reached a new height. Since then, there has been much argument about whether this can be an efficient technique of marketing communications. Decades...

Persistent link: https://www.econbiz.de/10013004087

Predictably Angry : Facial Cues Provide a Credible Signal of Destructive Behavior

van Leeuwen, Boris - 2016

Evolutionary explanations of anger as a commitment device hinge on two key assumptions. The first is that it is predictable, ex-ante, whether someone will get angry when feeling that they have been badly treated. The second is that anger is associated with destructive behavior. We test the...

Persistent link: https://www.econbiz.de/10013005567

Conducting Interactive Experiments Online

Arechar, Antonio - 2017

Online labor markets provide new opportunities for behavioral research, but conducting economic experiments online … methodological discussion of the similarities and differences between interactive experiments conducted in the laboratory and online … online. The most important challenge of online interactive experiments is participant dropout. We discuss measures for …

Persistent link: https://www.econbiz.de/10012963854