Similar Search Results

Unpacking green choices : exploring altruistic and egoistic values in shaping environmental identities and packaging preferences

Aggarwal, Saniya; Dhanda, Komal; Kumar, Ramesh J.; … - In: Asian journal of business ethics : AJBE 13 (2024) 2, pp. 523-546

Persistent link: https://www.econbiz.de/10015191124

Influence of attitude towards advertisement on purchase intention : exploring the mediating role of attitude towards brand using SEM approach

Kaushal, S. K.; Kumar, Rakesh - In: The IUP journal of marketing management : IJMM 15 (2016) 4, pp. 44-59

Persistent link: https://www.econbiz.de/10011635739

Influence of Attitude Towards Advertisement on Purchase Intention : Exploring the Mediating Role of Attitude Towards Brand Using SEM Approach

Kumar, Rakesh - 2017

Advertising, in the present era, has become important for the marketers to reach consumers and to persuade them to buy their products. The present study tries to investigate the relationship between consumer's attitude towards advertisement and purchase intention which is mediated by consumer's...

Persistent link: https://www.econbiz.de/10012943001

Transient analysis of a Markovian queuing model with multiple-heterogeneous servers, and customers’ impatience

Kumar, Rakesh; Sharma, Sapana - In: Opsearch : journal of the Operational Research Society … 58 (2021) 3, pp. 540-556

Persistent link: https://www.econbiz.de/10012619416

Performance and cost evaluation of an adaptive queuing system with customer reneging and retention : steady-state and transient analysis

Sharma, Sapana; Kumar, Rakesh; Kuaban, Godlove Suila; … - In: International journal of services, economics and management 15 (2024) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10015069864

Green advertising : examining the role of celebrity's credibility using sem approach

Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459

Persistent link: https://www.econbiz.de/10013256847

Assessing the impact of perceived corporate social responsibility activities on customer value : examining the role of brand attitude and customer-company identification

Sharma, Divya; Kumar, Rakesh - In: Journal of creating value 11 (2025) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10015412816

Two decades of brand hate research : a review and research agenda

Kumar, Ramesh J.; Jebarajakirthy, Charles; Maseeh, … - In: Marketing intelligence & planning 41 (2023) 6, pp. 763-789

Persistent link: https://www.econbiz.de/10014332144

Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India

Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218

Persistent link: https://www.econbiz.de/10014334059