Purpose: The credit card market is very large and segmented by targeting different types of consumers. One type of credit card is one that specifically targets people in the education sector, for instance students, teachers and other staff members. This study aims to compare the features of...

Substantial cultural variations should be considered in establishing marketing strategies around the world. This paper stresses several aspects. Initially, consumers' perceptions of variety differ from the actual variety provided by a manufacturer or retailer. Literature indicates that...

This study aims to examine the impact of product involvement, subjective norm and perceived behavioural control on investment intentions of individual investors in Pakistan. The data was collected from 548 individual investors in Pakistan using systematic random sampling. The data analysis was...