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~subject:"Consumer behaviour"
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Consumer behaviour
Bayesian inference
8
Customer satisfaction
6
Forecasting
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Functional data
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Kundenzufriedenheit
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P-splines
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Bernstein polynomials
4
Konsumentenverhalten
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99-ending prices
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Duque, Lola C.
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Gaston-Breton, Charlotte
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Riera Prunera, Maria Carme
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Vries, Eline L. E. de
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European journal of marketing : EJM
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Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
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2
Consumer Preferences for 99-ending prices : the moderating role of intuitive and analytical decision style
Gaston-Breton, Charlotte
;
Duque, Lola C.
-
2011
Persistent link: https://www.econbiz.de/10009686908
Saved in:
3
Small but sincere : how firm size and gratitude determine the effectiveness of cause marketing campaigns
Vries, Eline L. E. de
;
Duque, Lola C.
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 352-363
Persistent link: https://www.econbiz.de/10011958210
Saved in:
4
New insights on satisfaction prototypes for segmentation : focus on customer experience
Duque, Lola C.
;
Riera Prunera, Maria Carme
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 486-509
Persistent link: https://www.econbiz.de/10013387793
Saved in:
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