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Online scheduling of ordered flow shops
Lee, Kangbok; Zheng, Feifeng; Pinedo, Michael - In: European journal of operational research : EJOR 272 (2019) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10011941729
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Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck; Cheng, Peiyao; Masson, Josselin; Li, Wenhua - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
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Helpful advertising messages reach consumers through user-generated videos : an empirical study from the audience involvement perspective
Guo, Junpeng; Gou, Siyuan; Li, Wenhua - 2024
Persistent link: https://www.econbiz.de/10015137896
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Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha; Lee, Kangbok; Kim, Youn-Kyung - In: European journal of marketing : EJM 51 (2017) 4, pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
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Product-flyer location and type of product categories in retailing
Woo, Hongjoo; Chung, Angie; Richey, Robert Glenn <Jr.>; … - In: Journal of business research : JBR 138 (2022), pp. 146-160
Persistent link: https://www.econbiz.de/10013197781