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Should businesses take a stand? : effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy
Xu, Hao; Lee, Eugene; Rim, Hyejoon - In: Journal of marketing communications 28 (2022) 8, pp. 840-863
Persistent link: https://www.econbiz.de/10013493047
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How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives
Zheng, Jian; Liu, Renjing; Zhang, Ru; Xu, Hao - In: European journal of innovation management 27 (2024) 3, pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
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Digital Demand : Demand for Digital Cameras on Ebay
Adams, Christopher; Vogt, William B.; Xu, Hao - 2015
The paper estimates the demand for new digital cameras sold in eBay auctions. EBay data seems to offer significant advantages over traditional transactions data for estimating demand for differentiated products. However, there are a number of concerns including censoring bias and the...
Persistent link: https://www.econbiz.de/10014065049
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Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral; Xu, Hao; Rim, Hyejoon - In: Journal of marketing communications 30 (2024) 3, pp. 368-388
Persistent link: https://www.econbiz.de/10014529300