Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10012627117
Persistent link: https://www.econbiz.de/10014475646
Persistent link: https://www.econbiz.de/10014545371
Interaction is at the core of value co-creation. Consumer engagement in live streaming interactions not only results in obtaining additional product information but also gains interactive value. From the perspective of value co-creation, this paper studies the optimal sales strategy selection...
Persistent link: https://www.econbiz.de/10015117867
Persistent link: https://www.econbiz.de/10015418970