Volume 1B. Part 2: Marketing, Distribution and Consumers. Agricultural commodity markets: spot, futures, options …: an industrial organization approach (R.J. Sexton, N. Lavoie). Marketing margins: empirical analysis (M.K. Wohlgenant …). Economic analysis of food safety (J.M. Antle). Marketing and distribution: theory and statistical measurement [synthesis of 1B …

approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to … made an important contribution to the development of marketing, inside and outside the domain of agriculture …

marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …