Consumers are known to signal social status through their purchasing behaviors. As the food industry continually expands its use of strategic marketing to reach customers, understanding food's connection to this kind of status signaling may open the door to explore new markets for farmers. This...

Both bodies of the U.S. Congress have recently considered legislation to restrict use of antibiotics in livestock feed. Although several studies have addressed the costs of such restrictions, little is known about consumer demand. This study estimates consumers' willingness to pay for pork...