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Global vs local brand perceptions among Thais and Turks

Dogerlioglu‐Demir, Kivilcim; Tansuhaj, Patriya - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 667-683

counterparts. The purpose of this paper is to compare and contrast consumers in two Asian countries, Thailand and Turkey. Since … 240 participants from Thailand and 142 participants from Turkey. Though exploratory in nature, content analysis also … valuable in understanding that two seemingly similar Asian cultures (Thailand and Turkey) are – in effect – dissimilar on key …

Persistent link: https://www.econbiz.de/10014674755

The credibility of advertising vs publicity for new FMCGs in Turkey

İnci Çelebi, Serra - In: Corporate Communications: An International Journal 12 (2007) 2, pp. 161-176

consumers' shopping considerations of new fast moving consumer goods (FMCGs) in Turkey. Design/methodology/approach – The data … Turkey's largest cities, İstanbul, Ankara, and İzmir. The systematic sampling was exercised to select the sample. χ 2 and t … ‐tests were computed and the results of them were significant at 0.05 level. Findings – For announcing new FMCGs in Turkey …

Persistent link: https://www.econbiz.de/10014691663

Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products

Zafer Erdogan, B.; Uzkurt, Cevahir - In: Cross Cultural Management: An International Journal 17 (2010) 4, pp. 393-406

in Turkey. Of the 300 questionnaires distributed, 283 were accepted as usable for the study. Consumer ethnocentrism was … intelligence for marketing strategists targeting Turkey, but must be generalized with caution. Originality/value – This paper both …

Persistent link: https://www.econbiz.de/10014692662

The effect of personality traits on private brand consumer tendencies : A cross‐cultural study of Mediterranean countries

Herstein, Ram; Tifferet, Sigal; Luís Abrantes, José; … - In: Cross Cultural Management: An International Journal 19 (2012) 2, pp. 196-214

Purpose – The purpose of this paper is to investigate the association between three personality traits (individualism, materialism and the “need for cognition”) and two characteristics of shoppers who buy private‐label brands (their predisposition to do so, and the importance they attach...

Persistent link: https://www.econbiz.de/10014692707

Turkish industrial purchasing managers’ perceptions of foreign and national industrial suppliers

Gül Güdüm, A.; Kavas, Alican - In: European Journal of Marketing 30 (1996) 8, pp. 10-21

Examines how Turkish industrial purchasing managers perceive US, Japanese, German and national suppliers. Indicates that German and Japanese suppliers are perceived more favourably in their marketing practices. Turkish industrial buyers’ willingness to buy from these suppliers is in agreement...

Persistent link: https://www.econbiz.de/10014723187

Market segmentation by using consumer lifestyle dimensions and ethnocentrism : An empirical study

Kucukemiroglu, Orsay - In: European Journal of Marketing 33 (1999) 5/6, pp. 470-487

Identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethnocentrism. Data for the study were collected through personal interviews in Istanbul. Survey findings indicate that there are several lifestyle dimensions apparent among the Turkish consumers...

Persistent link: https://www.econbiz.de/10014723326

Methodological Framework for a Cross‐National Comparison of Consumerism Issues in Multiple Environments

Kaynak, Erdener; Wikström, Solveig - In: European Journal of Marketing 19 (1985) 1, pp. 31-46

Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and …

Persistent link: https://www.econbiz.de/10014724921

The factors influencing consumers’ behaviour on wine consumption in the Turkish wine market

Nazan Gunay, G.; Baker, Michael J. - In: EuroMed Journal of Business 6 (2011) 3, pp. 324-341

Purpose – The purpose of this study is to analyse the factors influencing wine consumption in Turkey. Since a wine … consumption culture is a recent development in Turkey, there is a need to examine consumer factors that affect wine consumption to … study conducted in Izmir which has the highest alcohol consumption per capita in Turkey. A sample of 431 wine consumers is …

Persistent link: https://www.econbiz.de/10014729691

An empirical investigation of the Turkish consumers’ acceptance of Internet banking services

Nui Polatoglu, Vichuda; Ekin, Serap - In: International Journal of Bank Marketing 19 (2001) 4, pp. 156-165

. Accordingly, it is argued that IB is strategically important to the banking sector in an emerging economy, such as in Turkey. …

Persistent link: https://www.econbiz.de/10014759737

Segmenting internet banking adopter and non‐adopters in the Turkish retail banking sector

Ozdemir, S.; Trott, P.; Hoecht, A. - In: International Journal of Bank Marketing 26 (2008) 4, pp. 212-236

interviews with leading internet banking managers in Turkey, a questionnaire was designed. Face‐to‐face questionnaires were …. Practical implications – The managerial implications of the study are that the banks in Turkey should reduce the risk … diffuse internet banking in Turkey should include the segments which have greater income and longer working hours. Originality …

Persistent link: https://www.econbiz.de/10014759930