Objective This paper explores the sustainable transformation of the fashion industry, focusing on integrating circular economy principles and promoting ethical consumer behavior. It seeks to analyze the environmental, social, and economic impacts of the industry's operations and identify...

This paper experimentally investigates how concerns for social approval relate to intrinsic motivations to purchase ethically. Participants state their willingness-to-pay for both a fair trade and a conventional chocolate bar in private or publicly. A standard model of social image predicts that...

Many countries in the world can be recognized as brand like: Germany for Automobiles, Japan for Technologies, South Africa for Racialism and US for global political dominance and so on. Now what to associate India with, is it a democratic alternative to China or a Fast growing free market...

Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study...

Although the last three decades represent only the most recent episode of Egypt's "opening up to the world", their impact on the Egyptian economy and society seems much wider and goes much deeper than anything that Egypt had experienced before, this justifies the use of the relatively new term...