Similar Search Results

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Verbeke, Wim; Ward, Ronald W. - In: Agricultural Economics of Agricultural Economists 25 (2001) 2-3

This paper investigates fresh meat consumption in Belgium during 1995-1998 through the specification of a three-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory variables. Estimated parameters and elasticity...

Persistent link: https://www.econbiz.de/10011069327

Invented market traditions : the marketing of Italian breakfast (1973-1996)

Pirani, Daniela - In: Business history 66 (2024) 4, pp. 905-926

Persistent link: https://www.econbiz.de/10014580218

The marketing of neuromarketing : brand differentiation strategies employed by prominent neuromarketing firms to attract media clients

McDowell, Walter S.; Dick, Steven J. - In: Journal of media business studies 10 (2013) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10010229508

Getting the focus right : New Zealand baby boomers and advertisements for glasses

FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297

Persistent link: https://www.econbiz.de/10010196469

Fashion creation and diffusion : the institution of marketing

Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860

Persistent link: https://www.econbiz.de/10009790972

Marketing implications of consumer behavior

Nica, Elvira - In: Economics, management and financial markets 8 (2013) 1, pp. 124-129

Persistent link: https://www.econbiz.de/10009775900

Enhancing consumer value in wine tourism

Carlsen, Jack; Boksberger, Philipp - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 1, pp. 132-144

Persistent link: https://www.econbiz.de/10010482866

Credence attributes of agricultural and food products and their implications on marketing

Daniloska, Nataša - In: Economic development : journal of the Institute of … 16 (2014) 3, pp. 89-102

Persistent link: https://www.econbiz.de/10010482462

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Revealing the paradoxes of horsemeat : the challenges of marketing horsemeat in Finland

Jaskari, Minna-Maarit; Leipämaa-Leskinen, Hanna; … - In: Nordic journal of business : NJB 64 (2015) 2, pp. 86-102

Persistent link: https://www.econbiz.de/10011503369