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Actual and ideal-self congruence and dual brand passion
Astakhova, Marina; Swimberghe, Krist R.; Wooldridge, … - In: The journal of consumer marketing 34 (2017) 7, pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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The influence of religious commitment on consumer perceptions of closed-on-Sunday policies : an exploratory study of Chick-fil-A in the southern United States
Swimberghe, Krist Roland; Wooldridge, Barbara Ross; … - In: The international review of retail, distribution and … 24 (2014) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10010247445
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Understanding unethical retail disposition practice and restraint from the consumer perspective
Rosenbaum, Mark S.; Kuntze, Ronald; Wooldridge, Barbara Ross - In: Psychology & marketing 28 (2011) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10008856897
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It is not always about brand : design-driven consumers and their self-expression
Byun, Kyung-Ah; Jones, Robert Paul; Wooldridge, Barbara Ross - In: Journal of retailing and consumer services 43 (2018), pp. 296-303
Persistent link: https://www.econbiz.de/10011883217
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
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Does a consumer’s religion really matter in the buyer-seller dyad? : an empirical study examining the relationship between consumer religious commitment, Christian conservatism and the ethical judgment of a seller’s controversial business decision
Swimberghe, Krist R.; Sharma, Dheeraj; Flurry, Laura Willis - In: Journal of business ethics : JOBE 102 (2011) 4, pp. 581-598
Persistent link: https://www.econbiz.de/10009300358
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Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
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The ultimate escape : escapism, sports fan passion and procrastination across two cultures
Astakhova, Marina; Leonard, Ethan B.; Doty, D. Harold; … - In: Journal of consumer marketing 39 (2022) 3, pp. 278-293
Persistent link: https://www.econbiz.de/10013398148