Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

The development of nicotine replacement therapies and e-cigarettes emphasize and highlight that, in tobacco demand, nicotine is one of, if not, the primary object people want. This chapter presents a simple model of utility maximization that focuses specifically on nicotine as the object of...

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that the advertised drug treats, the incidence of...

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that the advertised drug treats, the incidence of...

The development of nicotine replacement therapies and e-cigarettes emphasize and highlight that, in tobacco demand, nicotine is one of, if not, the primary object people want. This chapter presents a simple model of utility maximization that focuses specifically on nicotine as the object of...