Three restaurant taste panels and an online consumer survey were conducted during 2012-2013 to assess whether Gulf consumers would be willing to pay a premium for place-name specific (i.e., “branded”) Gulf oysters over typical “generic” Gulf oysters, and whether consumers in other U.S....

The $4.7 billion acquisition of Smithfield Foods, Inc. by China's Shuanghui International Holdings Ltd. (now WH Group Ltd.) marks the largest Chinese takeover of a U.S. company in history. In this study, we explored how this acquisition affected consumers' willingness-to-pay for meat products in...

In view of the fact that fruit and vegetables market is an important segment of food sector, this article presents the results of research on preferences of Warsaw residents in terms of fruit and vegetable products from the group of convenience food, including the knowledge and popularity of...

The objectives of the European Green Deal are closely related to digitalization as a key factor in achieving them. Accordingly, this study aims at analysing the differences among the profiles of consumers from Romania regarding the method of payment used in online purchasing of fresh vegetables...

The objective of this study is to identify critical consumer-demographic characteristics that are associated with the consumption of hemp products and investigate their effect on total expenditure in the U.S. by utilizing Nielsen consumer panel data from 2008 to 2015. To estimate the likelihood...

Spanish Abstract: La investigación se realizó en el verano del 2012 bajo un enfoque mercadológico. El objetivo general fue identificar la relación del marketing nostálgico y el consumo de productos de maíz en los migrantes mexicanos ubicados en los Ángeles California, USA. La...

Fearing the COVID-19 infection, people began to avoid eating out and eating at home. Simultaneously, they began using meal delivery services. Numerous studies have assessed the impact of COVID-19 on various economic activities. However, its effects on food consumption patterns have not yet been...

Breeders face the challenging task of tailoring crop varieties to complex consumer preferences shaped through culture and history. The Casamance rice sector in Senegal is an interesting case; while the region is endowed with a 3,000-year-old cultural heritage of African rice domestication, it has...

Over the last few years, the interest on alternative protein sources, such as edible insects, has been growing rapidly. However, Western consumers’ acceptance of insects as a food source is very low, mainly due to unfamiliarity with insect-based food. We investigate consumers’ attitude and...