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The effectiveness of a buzz marketing approach compared to traditional advertising : an exploration
Notarantonio, Elaine M.; Quigley, Charles J. - In: Journal of promotion management : JPM 15 (2009) 4, pp. 455-464
Persistent link: https://www.econbiz.de/10003928840
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A cross-cultural comparison of United States and Austrian fashion consumers
Quigley, Charles J.; Notarantonio, Elaine M. - In: Journal of euromarketing 18 (2009) 4, pp. 233-244
Persistent link: https://www.econbiz.de/10003945473
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639