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Simultaneous analysis of whether and how long to go on holidays

Nicolau, Juan L.; Más, Francisco J. - In: The service industries journal 29 (2009) 7/8, pp. 1077-1092

Persistent link: https://www.econbiz.de/10003990490

Detecting free riders in collective brands through a hierarchical choice process

Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301

Persistent link: https://www.econbiz.de/10010527090

Direct versus indirect channels : differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product

Nicolau, Juan L. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 260-278

Persistent link: https://www.econbiz.de/10009718529

Price promotions effects of virtue and vice products

Parreño-Selva, Josefa; Más Ruiz, Francisco José; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1296-1314

Persistent link: https://www.econbiz.de/10010414774

Economic efficiency of members of protected designations of origin : sharing reputation indicators in the experience goods of wine and cheese

Sellers Rubio, Ricardo; Más Ruiz, Francisco José - In: Review of managerial science 9 (2015) 1, pp. 175-196

Persistent link: https://www.econbiz.de/10010473126

A new marketing segmentation approach based on marginal individual utilities : applying CRM is not a chimera anymore

Nicolau, Juan Luis (contributor); … - 2006 - 1. ed.

Persistent link: https://www.econbiz.de/10003396603

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822

Quality of an experience good : the interaction of price and advertising as a determining factor

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826

Persistent link: https://www.econbiz.de/10014549084

Direct versus indirect channels : Differentiated loss aversion in a high‐involvement, non‐frequently purchased hedonic product

Nicolau, Juan L. - In: European Journal of Marketing 47 (2013) 1/2, pp. 260-278

Purpose – This article aims to investigate whether intermediaries reduce loss aversion in the context of a high‐involvement non‐frequently purchased hedonic product (tourism packages). Design/methodology/approach – The study incorporates the reference‐dependent model into a multinomial...

Persistent link: https://www.econbiz.de/10014722889

Relationship between price sensitivity and expenditures in the choice of tourism activities at the destination

Nicolau, Juan L.; Masiero, Lorenzo - In: Tourism economics : the business and finance of tourism … 19 (2013) 1, pp. 101-114

Persistent link: https://www.econbiz.de/10009721785