Traditional TAM research primarily focuses on utilitarian systems where extrinsic motivations chiefly explain and predict acceptance. We propose a theoretical model, ISAM, which explains the role of intrinsic motivations in building the user attention that leads to hedonic system acceptance....

The market for mobile Internet-based devices is in its infancy and may grow to over $550 billion by 2008. However, the growth of the mobile-device market is limited by problems related to cost, speed, security, privacy, usability, and trust. In particular, lack of consumer trust is said to be...