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Does religion affect the materialism of consumers? : an empirical investigation of Buddhist ethics and the restistance of the self

Pace, Stefano - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 25-46

Persistent link: https://www.econbiz.de/10009716759

Effects of intrinsic and extrinsic religiosity on attitudes toward products : empirical evidence of value-expressive and social-adjustive functions

Pace, Stefano - In: The journal of applied business research 30 (2014) 4, pp. 1227-1238

Persistent link: https://www.econbiz.de/10010400586

Can a commercially oriented brand be authentic? : a preliminary study of the effects of a pro-business attitude on consumer-based brand authenticity

Pace, Stefano - In: The journal of applied business research 31 (2015) 3, pp. 1167-1177

Persistent link: https://www.econbiz.de/10011304702

Shaping corporate brands : from product features to corporate mission

Pace, Stefano - In: International studies of management and organization 47 (2017) 2, pp. 197-205

Persistent link: https://www.econbiz.de/10011675703

YouTube: an opportunity for consumer narrative analysis?

Pace, Stefano - In: Qualitative Market Research: An International Journal 11 (2008) 2, pp. 213-226

Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption....

Persistent link: https://www.econbiz.de/10014987190

Control and power in online consumer tribes : the role of confessions

Yngfalk, Anna Fyrberg; Cova, Bernard; Pace, Stefano; … - 2013

Persistent link: https://www.econbiz.de/10010239556

Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies

Carú, Antonella; Cova, Bernard; Pace, Stefano - In: Management decision : MD 52 (2014) 4, pp. 777-793

Persistent link: https://www.econbiz.de/10010386760

When counterfeits raise the appeal of luxury brands

Romani, Simona; Gistri, Giacomo; Pace, Stefano - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 807-824

Persistent link: https://www.econbiz.de/10009579965

Examining the boundary conditions of customer citizenship behaviour : a focus on consumption ritual

Gilde, Christian; Pace, Stefano; Pervan, Simon J.; … - In: Journal of strategic marketing 19 (2011) 7, pp. 619-631

Persistent link: https://www.econbiz.de/10009533066

Consumption practices of counterfeit luxury goods in the Italian context

Gistri, Giacomo; Romani, Simona; Pace, Stefano; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 364-374

Persistent link: https://www.econbiz.de/10003847281