Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies are adopting newer communication and information technologies to maintain and enhance their performances. Attracting new customers is challenging task in this competitive environment, therefore retaining...

Traditional models of the economics of search suggest that as the material costs associated with searching for products and services are greatly reduced because of the Internet, consumers should search more extensively in online contexts. Recent empirical evidence strongly contradicts this...

Objective – The main objective of this study is to gain deeper understanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia. Methodology/Technique – The study was a qualitative study that included an experiment to the research design. A total...

Understanding the process of software adoption is of paramount importance to software start-ups. We study a monopolistic seller's optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies) under network effects. We demonstrate the importance of...

Mobile application usage is becoming an essential activity in many people's daily lives. Compared with PC internet, mobile internet usage is ubiquitous, temporally fragmented, and more context-dependent. Thus far research is limited on the mechanism of mobile app usage and the effects of...

This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...

The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adoptingnon-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, whichrefers to perceived...

Digital revolution serves as a competitive advantage to businesses that are able to analyze consumer behavior in order to gain insights for their strategic advantage. After the advent of Internet, the past two decades witnessed generation of vast amount of business data. The amount of data is so...

As one of the prominent areas of FinTech, mobile payment is increasingly accepted by more and more consumers. To investigate consumer mobile payment adoption behavior, we develop a Bayesian learning structural model using a rich data set from JD.com, the largest direct selling online retailer in...

The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are incorporating the online channel to their set of traditional offline channels to reach new customers and improve the services offered to current ones. Consumers are discovering the...