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The consumption response to household leverage in China : the role of investment at household level
Zhang, Dongyang; Guo, Rui - In: International review of financial analysis 71 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012437166
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Are top influencers always good? : study on how travel influencers' follower size affects consumers' engagement intention
Guo, Rui; Song, Mengmeng; Wang, Yuchen - In: Journal of travel and tourism marketing 41 (2024) 8, pp. 1038-1053
Persistent link: https://www.econbiz.de/10015183067
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Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun; Guo, Rui; Chen, Jiawen; Du, Peng - In: The journal of product & brand management 32 (2023) 7, pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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Finding the best creation strategy : how influencer's photo-editing behavior affects consumer's engagement intention
Guo, Rui; Wang, Yuchen - In: Journal of retailing and consumer services 80 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10015114668
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Can the amount of information and information presentation reduce choice overload? : an empirical study of online hotel booking
Guo, Rui; Li, Hengyun - In: Journal of travel and tourism marketing 39 (2022) 1, pp. 87-108
Persistent link: https://www.econbiz.de/10013178081
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Resonance or resistance? : the dual impact of green brand ritual on customer engagement behavior
Guo, Rui; Wang, Jingxian; Zhou, Min; Cao, Zixia; Tao, Lan; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 76-97
Persistent link: https://www.econbiz.de/10015324491
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua; Guo, Rui - In: The journal of brand management : an international journal 28 (2021) 1, pp. 60-76
Persistent link: https://www.econbiz.de/10012433579