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Accentuate the positive : how identity affects customer satisfaction
Ghosh Chowdhury, Tilottama; Desai, Kalpesh Kaushik; … - In: The journal of consumer marketing 31 (2014) 5, pp. 371-379
Persistent link: https://www.econbiz.de/10010423841
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"This is my venture!" : the effect of psychological ownership on intention to reenter entrepreneurship
Hsu, Dan K. - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 4, pp. 386-402
Persistent link: https://www.econbiz.de/10010381117
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Innovate or imitate? : behavioural technological change
Hommes, Cars H.; Zeppini, Paolo - 2013
Persistent link: https://www.econbiz.de/10010191371
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Defending against copycat packaging : the role of design from a consumer's perspective
Oguz, Ezgi; Marsden, Jamie - In: Athens journal of business & economics : AJBE 9 (2023) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10014384826
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Optimizing retail assortments
Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science 32 (2013) 5, pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
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The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.; Astous, Alain d'; Davoine, Victor - In: Australasian marketing journal 21 (2013) 4, pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
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How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas; Sievert, Jens; Jacob, Frank - In: Journal of marketing communications 20 (2014) 1/2, pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
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Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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Categorization based belief formations
Bleile, Jörg - 2014
formations the involved estimates are weighted according to their similarity or relevance to the new problem. We impose …
Persistent link: https://www.econbiz.de/10010403093
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Limited attention in case-based belief formations
Bleile, Jörg - 2014
by a similarity weighted average of the estimations induced by each past attentiongrabbing observation. An appealing …
Persistent link: https://www.econbiz.de/10010403098