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Limited edition for me and best seller for you : the impact of scarcity versus popularity cues on self versus other-purchase behavior

Wu, Luorong; Lee, Christopher - In: Journal of retailing 92 (2016) 4, pp. 486-499

Persistent link: https://www.econbiz.de/10011629503

Services as emulation marketing : conceptualization and concerns

Lee, Christopher; Kahle, Lynn R. - In: The journal of services marketing 38 (2024) 1, pp. 103-112

Persistent link: https://www.econbiz.de/10014473591

Non-organized boycott : alliance advantage and free riding incentives in uneven wars of attrition

Zheng, Yi - In: Eurasian economic review : a journal in applied … 10 (2020) 1, pp. 123-141

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Rural shoppers: who gets their apparel dollars?

Sullivan, Pauline; Savitt, Ronald; Zheng, Yi; Cui, Yanli - In: Journal of Fashion Marketing and Management: An … 6 (2002) 4, pp. 363-380

Traditional competition across apparel store types reflects the dynamics of market positioning in practice. Previous research found that apparel related purchases accounted for over half of the money rural consumers spent out of town. Research on apparel shopping intentions according to store...

Persistent link: https://www.econbiz.de/10014867817

Contingent conditions on the effectiveness of salesperson acquisition-retention ambidexterity : the motivation-opportunity-ability framework

Zheng, Yaqin; Liu, Dong; Zheng, Yi; Zang, Zhimei - In: The journal of business & industrial marketing 37 (2022) 5, pp. 1111-1126

Persistent link: https://www.econbiz.de/10013399868