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A new three-machine shop scheduling : complexity and approximation algorithm

Dong, Jianming; Chen, Yong; Zhang, An; Yang, Qifan - In: Journal of combinatorial optimization 26 (2013) 4, pp. 799-810

Persistent link: https://www.econbiz.de/10010205258

You exist in my song! : how a destination-related popular song enhances destination image and visit intentions

Yin, Cheng-Yue; Bi, Nan; Chen, Yong - In: Journal of vacation marketing 26 (2020) 3, pp. 305-319

Persistent link: https://www.econbiz.de/10012265172

Types of green practices, hotel price image and consumers' attitudes in China : the mediating role of consumer skepticism

Yin, Cheng-Yue; Du, Fan; Chen, Yong - In: Journal of hospitality marketing & management 29 (2020) 3, pp. 329-357

Persistent link: https://www.econbiz.de/10012256139

The feature transposition effect : Increasing brand coolness through brand extension

Yin, Cheng-Yue; Bi, Nan; Liu, Xiao-Xin; Li, Meng-Ran; … - In: Journal of business research : JBR 193 (2025), pp. 1-15

Brand coolness has emerged as a critical factor in brand competitiveness, yet research on strategies to enhance it remains limited. This study proposes that brand coolness can be elevated by introducing far extensions. Specifically, in cases with far brand extensions, feature transposition (vs....

Persistent link: https://www.econbiz.de/10015425422

Empowering consumers through self-service technology : a comparative analysis

Kim, Bona; Chen, Yong - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 2, pp. 254-267

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The signaling and reputational effects of customer ratings on hotel revenues : evidence from TripAdvisor

Sayfuddin, A. T. M.; Chen, Yong - In: International journal of hospitality management 99 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10013327968

Consumer valuation of Airbnb listings : a hedonic pricing approach

Chen, Yong; Xie, Karen - In: International journal of contemporary hospitality management 29 (2017) 9, pp. 2405-2424

Persistent link: https://www.econbiz.de/10011761817

Building brand relationship quality among hotel loyalty program members

Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488

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A multiple indicators multiple causes (MIMIC) model of the behavioral consequences of hotel guests

Chen, Yong; Jiang, Kai - In: Tourism management perspectives : TMP 30 (2019), pp. 197-207

Persistent link: https://www.econbiz.de/10012008355

Cut-throat competition or justice? : consumers' responses to competitor whistleblowing from the perspective of consumer scepticism

Yin, Cheng-Yue; Bi, Nan; Chen, Yong - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 633-660

Persistent link: https://www.econbiz.de/10013206732