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Unlocking behaviors of long-term service consumers : the role of action inertia
Leppäniemi, Matti; Jayawardhena, Chanaka; Karjaluoto, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 270-291
Persistent link: https://www.econbiz.de/10011603070
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti - In: Handbook of research on mobile marketing management, (pp. 303-322). 2010
Persistent link: https://www.econbiz.de/10003919381
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Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti; Karjaluoto, Heikki; Salo, Jari; … - In: Advertising and communication : proceedings 4th …, (pp. 249-253). 2005
Persistent link: https://www.econbiz.de/10003353824
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Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki; Standing, Craig; Becker, Michael; … - In: International journal of electronic business 6 (2008) 3, pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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Customer perceived value, satisfaction, and loyalty : the role of willingness to share information
Leppäniemi, Matti; Karjaluoto, Heikki; Saarijärvi, Hannu - In: The international review of retail, distribution and … 27 (2017) 2, pp. 164-188
Persistent link: https://www.econbiz.de/10011704061
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Is it all about consumer engagement? : explaining continuance intention for utilitarian and hedonic service consumption
Hepola, Janne; Leppäniemi, Matti; Karjaluoto, Heikki - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305413
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Antecedents to permission based mobile marketing: an initial examination
Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki - In: European Journal of Marketing 43 (2009) 3/4, pp. 473-499
Purpose – This paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, institutional trust, perceived control and experience) on consumers' willingness to participate in permission‐based mobile marketing. The model is to be tested...
Persistent link: https://www.econbiz.de/10014722562
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Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest; Jayawardhena, Chanaka; Karjaluoto, Heikki - In: International journal of retail and distribution management 51 (2023) 2, pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
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Antecedents to permission based mobile marketing : an initial examination
Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
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Customer environmental values and their contribution to loyalty in industrial markets
Mustonen, Nora; Karjaluoto, Heikki; Jayawardhena, Chanaka - In: Business strategy and the environment 25 (2016) 7, pp. 512-528
Persistent link: https://www.econbiz.de/10011643593