Showing 1 - 10 of 58
Persistent link: https://www.econbiz.de/10001810470
This research investigates environmental attitudes among consumers in three countries: The United States of America, Kuwait and Turkey. The choice of the three countries is based on levels of income and economic development. The focus of this study is exploring characteristics of consumers...
Persistent link: https://www.econbiz.de/10014175768
Muslim consumers have strict commandments which guides their consumption behavior. However, Muslim individuals may have different compliance regarding the commandments. This difference in compliance may be explained by difference in halal literacy. Halal literacy is the ability to differentiate...
Persistent link: https://www.econbiz.de/10014041513
Visual images constitute much corporate communication about products, economic performance, and social responsibility, and also inform governmental efforts to create positive attitudes for citizens, consumers, and organizations. Brand image, corporate image, advertising images, and images of...
Persistent link: https://www.econbiz.de/10014053039
Acknowledging underlying theories of materiality encourages researchers to comprehend selves that form in relation to experiential modes of otherness – including aspects of material culture – and that emerge in contexts constituted through consumption practices and consumer culture. The...
Persistent link: https://www.econbiz.de/10014219895
This paper focuses on the impact of new technologies on the value which the consumer obtains from edutainment consumption. Edutainment is the convergence of education and entertainment. An experiential approach to consumer behaviour has been adopted to analyse the experience of edutainment...
Persistent link: https://www.econbiz.de/10014113307
The successes of the games industry requires an analysis of the way in which the state is influencing, or attempting to influence, the development of the sector. Drawing from a research project on games, transmedia and the law, including a roundtable with developers and others from the industry,...
Persistent link: https://www.econbiz.de/10014139273
Objective – The success of e-commerce depends on the numbers that is taken into consideration. At the customer side, the trend of online shopping triggers more people to do purchase by online and it also reflects on the business side where they will start to upgrade their business one step...
Persistent link: https://www.econbiz.de/10012952199
This research represents an effort to fill the gap between brand development studies focusing expressly on Western brands and their markets and culture-specific global brand development in emerging markets, such as China. Case studies are presented of two Chinese brands, Shanghai Tang and Shang...
Persistent link: https://www.econbiz.de/10013024542
Human communication experiences a major shift towards virtual interactions and social networks. These virtual environments enable users to present themselves to a virtual audience. In this paper we analyze a unique online dating data set from a mobile application, which allows observing the...
Persistent link: https://www.econbiz.de/10012981433